Cider Summit 2013 - USA

In my effort to join the dots of the cider world, I wanted to draw your collective attention to some important US cider events this year. About 5 years ago, two bright sparks (Alan Shapiro from SBS Imports and Mark Bronder -an investor) had the idea over the lunch one day of getting both producers and importers together at various Cider Summits throughout USA to educate, showcase and promote cider in all its earthly and international glory. Educating people about cider and its diversity is an important part of the scene, so its vital for growth. Importers are in an influential position as they tend to work across different markets and those differences are what give people ideas. They can push/suggest/guide producers that are established in one market into trying something new for another -with some very beneficial results. Some of the Normandy producers I met last year have established excellent relations with their US importers in recent last years and consequently have a massive separate  market growing in USA (aside from their domestic market) which in their case guarantees their products fetch a premium and are always in demand (a very nice place to be.) I know some the cannier UK producers are forging links with partners in US and Australia currently and anyone who wants to get into the market should think about getting in soon, and the best place to start are at events like these. 

The USA cider scene particularly is 'on fire' at the moment, its booming. Its a microcosm (albeit a bloody large one) for the cider renaissance phenomenon thats washing over the globe and its a really exciting place to be. They're a great bunch of people, super passionate and friendly - some of whom you will have seen vicariously via the blog (so if you recognise their faces when you get there, either buy them a drink or buy one off them!) I can guarantee you'll drink some cider the likes of which you'll have had nowhere else on the planet, if only because no-one else experiments as widely as people tend to in the US. I see there are also UK, French and Spanish ciders represented too - so theres definitely something for everyone. This year in Seattle they're hoping to get 3000 people through the door. The Chicago event has the added bonus of being run back to back with 'Cider Con' -the annual US cider industry conference  - so it'll offer punters a double whammy of schmoozing and boozing. As for Portland.. well its Portland and its worth checking out for that reason alone!

We do alot of cider festivals here all over UK, but with regards to large cider specific events there isn't anything (although there was the as yet one off International Craft Cider Festival in 2011.) Our events tend to be tagged onto something else like the Bath & West Show or the Great British Beer Festival. I wish we did something like that here in UK, I'd relish the chance to get producers, importers and distributors together - I think our market is so ripe for import/export relations and its something I mention to people a lot - but there is never any uptake of interest. It'll refresh our attitudes towards tasting, exploring and comparing ciders from inside and outside UK. Its is the kind of thing America is more open minded about and I know it will continue to grow. I hope to go to some (or all) of these at some stage in the future but until I can, I want to do my bit by promoting the idea and the three events happening in 2013. I'd recommend any fellow cider dorks from UK, Europe and beyond to think seriously about going if you want to understand whats happening in the cider world right now and get some ideas about where its headed.

Dates are: Chicago 9th Feb, Portland 21-22 July & Seattle 6-7th  September. 

For more info, click this ---> http://www.cidersummit.com

Shooting Cider: Hot Rum Cow competition

With Wassails fast appearing on the horizon and the post Christmas holiday stretch still in full expansion, I just wanted to give you all an update on things.

Firstly I'm currently spending 90% of my working hours (actually maybe that should be 'waking hours'?) researching, sampling, compiling, writing, shooting, e-mailing blah blah Worlds Best Cider. Referred to as 'a Herculean task' by wing man and co-author Pete Brown last week, he's just about hit the nail on the head. Its slightly ridiculous to attempt a book like this and virtually impossible with the time we've had but we mad enough to try. Things are getting a bit mental, particularly so far as deadlines are concerned yet we're getting there, but it doesn't leave much time for much else, so I apologise for the crapness of my blog of late.

Secondly and more importantly, have you seen Hot Rum Cow's second instalment? Its their Cider edition and we're running a joint competition to win a signed print!

I believe competitions should always be easy, so to encourage as many entries as possible and this one is no exception (unless you are a lemon?) All you have to do is Tweet your own cider photo to them @HotRumCow using #IAMCIDER to label it. Yes, folks, its that easy to win a signed print. I'd recommend you have a good rummage through my archive for some inspiration, get out there and take your time when you're shooting. It'd also give you the chance to eye up any images that take your fancy in case you win.

As an added element of inspiration, I'll share with you all my cider based phone images. I love the simplicity of using my phone, and the fact that its always in my pocket means I rarely miss a chance. If you fancy anything phone based, my last post Cidergram will give you some idea of whats achievable. Good hunting folks!

Incidentally, if anyone is interested in my seeing (or even following) my Instagram feed -where all of these and more are available, you can check it out at: http://instagram.com/billbradshaw

Cidergram

I like it hot 'n spicy...

'Tis the season that we start thinking about spicing and heating our cider, so after various nudges, requests and the overwhelming guilt of unfulfilled promises etc, I want to post my thoughts on mulling cider with suggestions for various ways forward.

Seemingly, we have an array of ready made spice packs, teabags and spiced syrups etc available to buy from cider farms or supermarkets. Wine spices are often more widely available than cider specific mixes, but they don't tend to vary too much. Its become a winter tradition in cider producing areas- everyman and his dog (on the high street or behind the hedgerow here in Somerset) has their own 'special' twist. Its pretty easy to prepare, its fun if a little sticky and offers your guests a warm comforting and less nauseating alternative to mulled wine. It hits the spot best when shared with friends outdoors around a massive blazing fire (search WASSAIL for massive blazing fire events.)

I suspect people have been mulling cider for as long as they have been mulling wine, I assume the Romans embraced the idea of mulling wine as they plundered colder climes where apples predominated and the tradition probably stems from there. Indeed, they probably improved it too with their love of flavour and access to the exotic spices that we take for granted today.

There are mulling spices and there are mulling spices. We all have different tastes and the diversity of cider available after those tastes have been taken into consideration force me to encourage you all to figure out what works for you- both in terms of available ingredients and the flavours you prefer. Don't loose the plot though, bad mulled anything is terrible!

This recipe is something I've tried to hone over the last few years, it may not suit everyone or every style of cider but I like to think its a strong starting point. I'm sure it has a few too many ingredients for some people and usually I'm a big fan of keeping things simple but I must admit to being a sucker to a plethora of spices when used sparingly. All of these should compliment a decent, well made traditional//farmhouse medium cider if used without excess. I've tried to balance them so you can taste a bit of everything without anything taking over and it not tasting like cidery anymore.

I prefer to use a medium cider as it means I have to add less sugar and medium is a less likely to put guests people off!

Wild Dollar's Mulled Cider

(makes approx 8 pints/20 wine glasses)

Spices:

• 2 Star Anise
• 3 All -Spice berries 
• 3 Cardamon pods
• 4 teaspoons Ginger powder
• a half teaspoon Mace
• a ‘pinch’ Nutmeg
• 5 teaspoons Cinnamon powder
• 2 Cloves (whole)
• 6 black Peppercorns (whole)
• 2 Bay leaves (ripped in half)
• 8 dessertspoons Muscovado sugar     *(could use honey))
• 2 Oranges (1 zested & both juiced)     *(could use 7 Clementines)
• 1 Lemon (juiced)

• approx 1 imperial gallon/4.5 litres medium traditional farmhouse Cider

• 80ml Cider Brandy*  (Brandy if you have to, or Rum if you’re really desperate)                 *which works out at 10ml per pint or 4ml per wine glass)

Equipment:

• Pestle & Mortar
• Large saucepan with a lid
• small Jug/ladle
• tea strainer
• glasses to serve

To make:

Firstly, coarsely crush the Star Anise, Cardomon and All-Spice berries then along with the powdered spices (Ginger, Cinnamon, Mace & Nutmeg) place into a warm saucepan (on a medium heat) and mix in with the whole spices (Bay leaves, Peppercorns & Cloves) and sugar. After a two minutes of heating together, add a pint of cider to dissolve the sugar and infuse, increase temperature until simmering.

When simmering, add the orange zest & juice, lemon and the rest of the cider, allow it all to heat up then turn down the heat to low. Heating the cider will remove some of the alcohol (if you boil it most of it will go) so I get it all up to about 70C/150f then turn it down really low to sit and mull for at least 30 minutes (that should retain most of the booze if you keep the lid on!)

Serving it is generally a sticky, messy business so be sure to have a small, clean jug (or a ladle) to hand that you can scoop out from the saucepan to minimise the mess. Just before serving is a good time to add the Cider Brandy to the saucepan or, as I tend to prefer, proportionally into each glass ahead of the brew.

Pour into the serving vessels via a tea strainer and place any collected spices back into the saucepan as you go. I favour thick glass or ceramic mugs with a handles as they tend to preserve the temperature and protect my sensitive, arty hands.

There are premixed sachets available from various sources - here are some others I've tried and would recommend if you're feeling lazy:

Somerset Cider Brandy Co (aka Burrow Hill & Glastonbury Cider Bus) sell great little tea-bag like sachets that are very quick, easy and cheap (and giftable!)

There are also a mulled cider syrups, a more modern approach to the problem of cooking for yourself. You just pour and go with this bad boy (although you still have to heat it unfortunetly.)

If you make this recipe (or anything related) and tweak it, can you please post your recipes, results, improvements, suggestions etc here to - I'd like to try them all!

New ideas: Cider in Cascadia

"A mind is like a parachute. It does not work if it is not open"

Frank Zappa.

Like many who have visited before me or those who choose live there now, I'd like to state that I'm quite in love the pacific northwest of USA; its feels big and wide and green and lovely. And alternative enough to hold my attention.

It's habitats vary from the lush never-ending evergreen treescapes right through to the arid, lunar buff coloured basalt mountains of the Yakima Valley. The US National Park Service website describes one area we drove through thus: 'Subalpine wildflower meadows ring the icy volcano while ancient forest cloaks Mount Rainers lower slopes. Wildlife abounds in the parks ecosystems, a lifetime of discovery awaits' - a fairly accurate description of how it leaves you feeling: wanting more.

Sunrise at the head of the Yakima Valley

This region that influenced the world of hop growing and usage in big American beers has now turned its gaze to cider. The Yakima Valley, an agricultural growing area to the east of Washington State, grows and supplies about 75% of the hops and 50% of the apples in USA. If you take a minute to think about how much that might actually be.....thats alot of chuffing hops and apples. By the time I actually left the valley, I was struggling with the shame of admitting to myself that, for the first time in my life, I was a bit bored of seeing apples. A grower back here in Somerset explained that it offers 'a 1000 square miles of perfect apple growing environment'. The landscape provides a potent blend of free draining soil, temperature, sunlight, length of season, air movement, irrigation opportunities... etc. The cider fruit is bigger there than anywhere else I've ever seen it, their apples are more similar in size to grapefruits..

We'd been invited over to talk about our adventures in cider so far and have a nose around how they make it here. Our hosts were the North West Cider Association who are currently (and wisely) presided over by cidervangelist Dave White (aka Switchboard) who runs Old Time Cider, a blog dedicated to cider in USA and probably the best resource for anyone outside UK who wants to know more about whats happening in cider stateside. Its only now sitting here at my desk that I realise the terrible truth - that I failed wretchedly in taking a single portrait of the man responsible for our visit to whom we owe so much.  Something I promise to rectify when he visits Blighty for a much anticipated return match one day.

You hear alot of people talking about Heirloom fruit - much older American varieties that bring out peoples passion when discussing apples and cider. As do hops -and yes, not only have they started hopping the cider but they're starting to get away with it too. On more than one occasion we sampled hopped ciders where you could taste both the apple and the hop separately (who'd have thought?) And so for me, hopped ciders have come to represent a positive point of difference about the American/Pacific NW/Cascadian mind set, they're happy to at least try something new, something we seem to struggle with here. Like it or not (it won't be for everyone) hopped cider isn't my main point - they are embracing their heritage with innovation. They champion the new and will work at it scientifically and creatively, until they either get it right or abandon it. How many cidermakers in Europe would even consider putting hops in cider? It may seem unnecessary to us, but because it is, that makes it a more powerful idea. It makes me ask - what else aren't we doing? What else are we missing? I suspect European distributors will turn their noses up at the idea of them too, until one day someone is brave enough (or naive enough?) to place the right one in the right outlet and introduce something unique to out shores and watch the punters lap up with perplexed enjoyment. When will we start seeing US ciders here?

I won't go into much detail of our visit because I want to leave you feeling how I left - wanting more. I definitely want to list and link to our hosts so you can find out more- please explore, all of these guys are lovely and they are all worth visiting. I'll let the photos explain the terroir.

We started near Salem, Oregon at the very friendly and sustainably minded Wandering Aengus who have a shiny new tasting room, followed by a soaked visit to Kevin Zielinski of E.Z. Orchards -who shared with us his fantastic French style cidre. That evening we drove to Portland and met a bushel of regional cidermakers at Bushwhacker Cider ('Americas only urban cider pub') where we discovered the coldest fridge bursting various global ciders seemingly unavailable anywhere else in one place at the same time (it was a first for me anyway.)

I want one of these in my office.

To get some idea of America's relationship with the apple, we were taken to Portland Nursery's annual apple tasting event -the unbelievably long yet patient queues telling me everything I needed to know.

Snowdrift Cider near Wenatchee offered an impressive selection of cider, as did Tieton Cider Works who had a really balanced and lovely hopped cider. I'm not sure how many apples the CPC International Apple Co processes but I know its more than I can imagine, which is a lot.

A pollinator called Snowdrift.

Sharon Cambell, Tieton Cider Works

Finn River Cidery is on the Olympic Peninsula, as is Eaglemount Winery and Alpenfire Cider all within about 20mins of each other. Its a stunningly beautiful, quiet are perfect for exploring and enjoying as much cider as you can hold.

Bear, Alpenfire Cider

Trudy & Jim, Eaglemount Wine & Cider

Both Pete Brown and I owe a huge debt of gratitude to the NW Cider Association for getting us over and for putting such a great visit together, and also to the proud cidermakers who make up the association with their time, efforts and expense. Thanks for giving us a glimpse of your fantastic corner of the cider world and for sharing with us your thoughts, heritage and ambitions. I can't wait to go back.