Showing posts with label Westons. Show all posts
Showing posts with label Westons. Show all posts

Friday, 24 February 2012

Cider - muse of the rock 'n roll kitchen

Has anyone else noticed how cider is right in there with the foodies these days? Its gone way past 'cool' and become popular again.

Depending on what you read where and more importantly by whom, many people may have you believe that 2011 saw a resurgence in cider. Personally, I think its probably more accurate to say that about cider USA but here in UK the resurgence started quite some years ago and we are still reaping the benefits with regards to growth and awareness. One thing is for certain, its certainly on the up and big business all over the globe is investing. What did happen last year was that cider here in UK got to a stage of that resurgence that it started appearing on television, quite frequently. You only have to leave the tell on to see they're all at it, so I was left asking myself 'Is cider the current darling of the kitchen?' It gave me the idea of investigating further so I approached the Guardian online about doing something with Pete Brown. It actually turned into something a little different - but this is my take on the original idea.

Marco Pierre White (or 'Mark Peter White' using my preferred English moniker) was endorsing the virtues of Westons cider in 2011 stating 'Without question Westons cider mill produces the greatest commercial cider in the world!' I had the previous week met Mark Hix who had kindly agreed to help us on an article for the Guardian article. Whilst walking around the yard at Westons in late October, I had seen a load of pallets shrink-wrapped in Heston Blumenthals  Mulled Cider. A week after my return Jamie Oliver visits Roger Wilkins on his tour of British regional food... it was all slotting onto place. Sleb chefs ahoy, Ramsey'll be at it next (WHERES THE F***ING CIDER??)

Then the Hairy Bikers dedicated an entire episode to a kitchen celebration of Britains beers and cider which you can watch here.

Cooking is something I've always done with cider because when I'm cooking (which is alot) I'm generally thirsty, I love cider so I use it in the food. I use it for gravies, sauces, dressings, marinades and even a soup once. I tend to use it to mix up English mustard powder with roast pork as well as to stew apples in for the apple sauce. Different ciders have different flavours that suit different meals so its also a chance to play. I often use a slug of Somerset Cider Brandy too sometimes, particularly with desserts, the younger ones are really fruity and add a touch of luxury to my ready-steady-cook approach to cooking. I know its used as an ingredient in many products these days from luxury pies to chutneys and ice cream!

I know there are millions of recipes including cider and its and area definitely worth exploring if you are into food and cider at all.

I used the late afternoon of my day at Westons last October to take these photos were taken at their Scrumpy House - a cafe complete with resident (and super modest) and expert chef Chris. I had asked him to come up with 3 recipes using their Wyld Wood because I think its their best cider and is probably the most available. He did them proud. Three fantastic recipes that anyone can create, they're really diverse and cover all the bases.

Please feel free to post cider and food ideas here as a comment and even include recipes I can try at home if you can be arsed!

Baked Field Mushrooms cooked in garlic butter and cider.



Steamed Mussels and Clams in a creamy garlic, shallot, onion and cider sauce 


(aka Moules Marienere a la Much Marcle)


Quick fried cumin soiled lambs liver salad with roast apple and cider dressing. 

My favourite


DELICIOUS!

Hix pickled sardine fillets with foraged beach herbs

The Hix Fix (Cherries pickled in cider eau de vie topped up with Perry)

Flaming veal cutlets with apple flambéed in Cider brandy

Wednesday, 4 January 2012

Straddling the fence at Westons

One thing I am aware of as I sit here in bog-drenched Somerset is that much of the work I have done in recent years has been very Somer-centric and, when I look at it on the IAMCIDER Travel Map quite frankly- its embarrassing.

So, I decided to concentrate a few days of effort in Herefordshire last autumn in the hope of redressing the balance. Its a very different scene up there, the cider tastes quite different to the various local tipples down here in Somerset and so it immediately catches my taste buds.

Incidentally, its all too easy to glorify only the tiny artisan producers scattered far and wide throughout the cider world, something I've done for years (and occasionally still do to be fair) I've come to the conclusion you can't ignore the industry, the small and large producers are very much part of the same family and need each other for them both to thrive. More opinion on that here.

One of the largest producers in the area is Westons of Much Marcle who have been making cider on the same site since 1884. Looking through the edit of photos I shot there on their final week of pressing, I'm struck by just how the photos really pick up on something I've always thought about Westons; love them or hate them, they seem to have one foot firmly rooted in the past whilst gazing firmly into the future; the vintage ads and the digital displays, a 30 tonne apple delivery next to a pair of old boys with 15 sacks, 60 spanking new 200,000 litre steel tanks (12 million litres!) sit on the same site as some of the oldest and largest wooden vats I've seen in UK or anywhere else. Its a dichotomy that seems to run throughout their entire family run business and as I've always said, they seem to straddle the fence between tradition and industry really well. I'm sure more one side than the other occasionally but nevertheless its an approach that does them well and something I wish we would see more of in Britains industrial cider scene. Many brands will have you believe their roots are firmly panted in their traditions, but how many of them are really? Marketing is very powerful and the truth is in the taste. I'm sure we can all tell the difference between genuine traditional cider and a pseudo traditional style. It takes more than a frequent nod to our past. Westons benefits from being a family run concern, its not all about business. As with my family run businesses they have another influence- the right thing to do. The 4th generation MD Helen Thomas sums it up neatly 'what we do today has an impact on what we do tomorrow' They have about 2.4% of the take-home cider market, 4% of the on trade and are expanding every year to keep up -export being a large area of growth. When the apples start coming in, its a 24hr a day job. Although they are evolving constantly heritage is important to them the old vats can't be replaced and they have cider in them all year round. Helen told me 'quality is everything, if we lose that, we lose everything.' Something I and every artisan producer would agree with yet many industrial producers seem to have already made their choices... You need to play the long game if you still want to be here in 100 years.

They have a fantastic resource there - the Scrumpy House. Its a small and simple restaurant area that serves lovely food freshly prepared by onsite chef Chris Murphy. He took the time to chef up a few dishes for me to photograph that I'll include in an upcoming post about cider and food.


The futures looking rosy for Westons, they've planted all their available land with cider fruit and have - there is simply no more land that they own that can be planted with fruit. They now have 228 acres of mixed standard and bush orchard and have entered into 20 year contracts with local growers which bolsters their acreage by another 1500. And if you should have any spare - they are currently looking for as many perry pears as they can gather.

They've recently rebranded their Organic cider to Wyld Wood. I've been aware of this cider for a while now as for may years I've thought it the best 'gateway' cider thats most readily available nationally. When it say 'gateway' I'm not referring to old farmers standing about in a field with a glass of it cheers'ing each other as they lean on a rickety old gate - I mean its a great way of introducing people to a more traditional style cider. It bridges the gap between industry and farmhouse rather well and as its available all over the country, its in a strong position to covert 'fizzy' cider lovers to something more 'real.' (NB inverted commas- the ongoing debate about whats 'real' and what 'isn't' marches on.) If you havn't tried it, I suggest you do so you can make your own minds up. A simple blind taste test carried out on unsuspecting boozers in my kitchen this Christmas confirmed that their bottled Wyld Wood tastes a little bit 'farmhousey, yet still clean and fizzy.' There arn't many industrial cidermakers that you can say that about. I don't like all of their ciders, but I believe in giving credit where its due...

Anyway - thats enough for now - more on Westons later as I'm starting to look at cider and food. I was blown away by just how good the food is and well it matches with their cider.

On the photography, I feel I should apologise for the sheer volume here... believe me or not - I have actually edited them down quite heavily.

I hope you like!