Showing posts with label photography. Show all posts
Showing posts with label photography. Show all posts

Monday, 7 October 2013

Die Mostviertal: Perry in Lower Austria

Apologies for my lack of blogging - I'm well and truly up to my eyeballs in work and family life. This is a post I started in the spring but never got round to finishing as life got in the way. In a classic case of me believing I know more than I actually do, I was surprised to learn Austria has a region named after its long history of growing pears for perry or Most (pronounced mosht) as they tend to call it. The Mostviertal ('cider quarter') had somehow escaped my radar until I discovered earlier this year whilst researching Worlds Best Cider. I was contacted by the Mostviertel Tourismus and asked if I wanted to attend their first ever Salon des Mostes - a festival that brought together cider and perry producers from all over Austria, and also some from Germany at a renaissance castle in Schallaberg, a beautiful setting and a great venue.
The region is a place where the pear reigns supreme (for once, more so than the apple) icons are everywhere; signposts, on keyrings, posters, carved into the aged wooden beams in traditional bars - its even in the chocolate and the mustard. It really has become part of the fabric, which gives rise to the passion that every producer enthuses.

Our promotional day trip to meet some producers, try some products and learn a bit more only gave us a chance to scratch the surface, but it was a start. In the company of German cidermakers, Austrian food journalists and even a Spanish cider blogger - we were a thorough crowd.

As with the rest of Europe, the crop seems the season is a little behind this year so none of the pear trees were actually in bloom, but desite that (and the tourism video with its epic soundtrack) - its a stunning landscape. The echos of history are always there if you pay attention and this area is no different. A thousand years of agriculture and pear growing have left their mark, right down to the four sided design of the original farmhouses typical of the Roman villas that once contained a courtyard. The clay soil on which the pears grow, is the same soil that was used to make bricks that built both these and many of them are still standing today.

My guide told me that in 1763 -Kaiserin Maria Thresia, Empress Elizabeth decreed that more pears must be planted along all the main roads in an attempt to boost the economy (I'll suggest it to David Cameron if I meet him). After her- Joseph 2nd carried on the tradition and offered farmers who planted apples or pears silver coins for their efforts. By 1898, in Lower Austria alone, over a quarter of a million fruit trees were counted. In 1938, in Amstetten, a small part of the Mostviertal, there were a million pear trees (838 trees per km²) and in Lower Austria there were 5.5 million trees. Prior to WW1, there were 6-8 million apple and pear trees growing throughout Austria, the Danube used to take drinks from the Black Forest as far as the Black Sea at the time... you get the picture. Alas, by the 60's, as throughout much of Europe, cider was unfashionable, people weren't drinking it and so many of the trees started to be removed and were replaced with cereals.

Interestingly, as in Germany - the trees are grown in an open system ('streu obst'), which means no fences and no orchards so the landscape looks older and less tamed. To a Brit, a Frenchman or an American, it seems quite random when you're driving along and realise the Pear trees grow in lines along roads and paths, until you realise it keeps repeating, so they're meant to look like that. Its typical to see a line of 5 or 7 trees grown in such a way. They look abandoned to those of us that are more used to orchards, and in out own country -our temptation would be to stop and collect the fruit. However, the open system is respected- each tree has an owner and they want the fruit -so hands off scrumpers.

Our first visit was to a Mostellaria, where Josef Farthofer specialises in Mostello, a tasty pear based desert wine, as well as the usual array of Mosts.

One aspect I was surprised (and a little disappointed) to find, was how modernisation and 'improvements' that started about 20 years ago have now led to the Most not only being cleaner and more processed in style, but curiously, the also producers are prouder of it that way. Don't get me wrong, its still nice, but I felt as though it has lost its original character. As with the rest of Europe, when cider/perry is more traditionally made, blended from all the fruit and fermented using wild yeast -although a riskier process it can offer a product that has a whole lot more character to it and is a pleasant alternative to the more modern, cleaner style but unfortunately, its very difficult to find unless you know a local farmer. Single varietys are the vogue here currently, and it seems popular to add various crystalised acids (malic, citric etc) to sharpen the cider, to use egg white to remove the tannin and add a champagne yeast to ferment with. After asking my hosts if there is any chance of trying some traditionally made products on several occaisions, 36 hours later my very hard working and lovely lady guide Gerlinde appeared with an unlabelled, pale but slightly blushed and opaque bottle of perry for us to sample from a local farmer. It was fantastic and much more like the ciders I had hoped to find. I assume I preferred it because it tastes more like a traditional perry I would find here in UK, as such it had the best aroma so far and more character than many of the modern, single variety offerings we'd tried so far. I think, knowing its there, its important that if Austria wants to base some tourism on its perry heritage, they should also offer some traditionally made Most, because its really lovely and a real taste of the past. Not every cider producing nation has traditional techniques remaining, even amongst the farm producers. Having said that - they are a very welcoming people who are truly passionate about their pears. Its a country whose ciders/perries I will watch with keen anticipation and hope to explore in more depth at a later date




























Thursday, 27 June 2013

Vinetum Britannicum: A Treatise of Cider.

Today, I crossed a threshold. Our jolly postman (who I happen to know is also our local historian) delivered an unassuming, small package in his jovial manner chirping "Morning - me again" as he poked his head through the open door saying "This one needs a signature please!"
"No worries.." I replied taking his pen. I signed and then held the parcel aloft casually dropping in "..its three hundred and thirty seven years old you know?"
He laughed "but when was it posted!"and for that, I had to stop goading him and confess with the pride of a new dad "Its a first edition of the Vinetum Britannicum. And its mine!"

Its a surprisingly small, modest looking publication. To people like me who don't ever experience rare or antique books, it feels a bit strange to think that a piece of literature we now consider as quite important actually looks so plain. But if you think about it, it was printed as a simple a book on cider and cidermaking (and "such other Wines and Drinks that are extracted from fruits growing in this Kingdom") so it shouldn't be too surprising as its not so far from the equivalent of an agricultural manual that might be printed today. Of course the author John Worlidge probably had no idea of its future worth when it was published in 1676, but it has come to be one of the most cherished and significant books on the subject because it was the book to ever document the process throughly.

Not only that, its recognised as the first book to discuss the viability of cider as an industry specific to the British Isles and our climate. He begins chapter three (where the phrase 'Cider the best of Drinks' runs across the top of each page) with some rallying words:
"Having tasted a little of those several Dainties that are in most Countries liquidly prepared to please the Palate, I hope every Englishman, or native of this Isle, on his return hither, will conclude with me, that our British Fruit yields us the best Beverages; and of these Fruits, the Apple is best, which is here called Cider."
He goes on to describe, in great detail, the process of cidermaking, propagating fruit, diseases, the preparation of land for planting orchards and highlights the profits in doing so. He was suggesting a new idea: that landowners appreciate the benefits of growing cider fruit and making cider as an economically advantageous agricultural alternative to traditional farming.

I love the fact the cover is blank and the book remains unlabelled and anonymous until you open it- something that would seen as bold or very stupid if it were printed today. I relish the decrepit edges of the soft leather spine that it has been worn down by hands of people long dead who may have chrished it as much as I do. Who were they? What did they do? When you open it, you notice the texture of the paper and they way the ink lies on it -so you get closer still to examine it then you notice that lovely leathery, old musty aroma from the pages. I can still see the impressions left in the paper from the weight of the press that squeezed the words and images into the paper forever, if I run my fingers over them and shut my eyes, I can feel the bump as the edge rises and falls.

So yes, here it is, my very own copy of one of the oldest books in the world relating to cider and cider production.










Monday, 10 June 2013

Edward Steichen quote.

"The use of the term art medium is, to say the least, misleading, for it is the artist that creates a work of art not the medium. It is the artist in photography that gives form to content by a distillation of ideas, thought, experience, insight and understanding."

I found this great photography quote today. Whilst this is clearly un-related to cider in any way as all my own ideas are being used up in the cider manual I'm writing currently, it'll have to do for now.
Normal service will resume soon - promise!


Monday, 5 December 2011

I WIN! (aka Cider Photography 101- don't expect to earn a living)

Good news, on Friday I was lucky enough to be informed I've been awarded first prize (€500 plus €100 of books) in the Spanish cider magazine 'La Sidra' photo competition (my life is now complete.)

For those of you that speak Spanish, here is the press release.

Being both cidery and photographic, I felt I had a few contenders 'in the bag' and as I was planning to travel to Asturias in 2012 to continue my exploration of global cider culture, I thought I should give it a go. Even if (as usual) I didn't place at all, it could be beneficial marketing. Having not seen what or who I was up against it was hard to get too excited about it, Cider photography a tiny and bespoke market so specialising in it is ridiculous really. I've entered some competitions in the past but always get lost in the melee never to be heard from again, so I didn't pay too much attention to the T&C's.

I thought, on the off chance I win anything at all, I should celebrate wisely by investing my winnings in a trip to Asturias, the home of the competition. I've spent so much time over the last seven years (and more money than I should) 'doing' cider, I could at least partly justify a cider specific trip the best way I can, by contributing competition winnings back into it. I rarely get paid for doing any cider work, more than 99% of my income comes from my freelance work (and even that doesn't earn me much if I'm honest.)


Primer Sidra del Añu, (First Cider of the Year) is an Asturian festival that celebrates the new years cider being ready, something I'm quite good at. A few cider buddies and I are talking about getting together there for a few days hardcore cider throwing. I especially enjoy the idea of celebrating it because its ready (I'm a firm believer in celebrating good news, its important) so here's my chance... early April, crisp Spring mornings, sunny warm evenings, passionate cider drinking festival... a win means I can go, its the green light I've been waiting for, funds available etc! However the organisers of the photo competition (who also know I am planning to attend Aprils festival) have kindly pointed out "it's NECESARY to come personally to receive the prize... so I'm afraid you're going to use a good part of your 500 € travelling" to Asturias in late January to collect the winnings. Having tentatively checked online, I can confirm that its more than likely to cost me the same (possibly more) than the winnings to go and collect the winnings. In this instance winning the competition means I can at best hope to break even, again leaving me poorer overall if I travel back 6 weeks later. Not even entering (and despite winning) it'll still cost me that trip to Asturias to document the festival. What a pickle to get oneself into with some good news. I have asked if we can delay and I can collect in April but... we shall see.

Here are the winning photographs.

1st place:
Falling Apples II
2nd place:
Astigarraga

3rd place:
Silhoueta I

JR Cider 'special prize':
Mayando Fuerte

I have to say, I really like the second place entry, if I was judging that would have been difficult not to give it first place, it really appeals to me and I'd love to see more of his/her work. The technical aspects of it are really tight (the exposure, the contrast, the colours, the moment etc) but the social aspect of cidermaking as content really elevates it to something special. For me thats where the real power and interest of cider lies. It takes the subject away from the usual apples, orchards, glasses of juice etc and propels the theme to humanity and social history. It adds value, something many subjects could benefit from.

Anyway, the irony continues with my second, more immediate, much sillier (and cheaper) way for me to celebrate: by sharing with you another winning 'Photograph.' 

Go on, let all 4.12 minutes of it play, you know you want to. Its the most appropriate, feel good sound I can have in this situation, and its probably the only time I can ever vaguely justify posting this particular guilty pleasure on a cider photography blog. I've got so much more material in the pipeline, that its much more worthwhile and relevant. So apologies for my moment of self indulgent fun.

For any Lepp-geek-wannabes out there, 'Photograph' is from their 1983 album 'Pyromania'. When it was released as a single, it reached No. 1 on the Billboard Top Tracks chart and No. 12 on the Pop Singles chart. The album went on to sell over 10 million copies in the US alone, ranked number 384 on Rolling Stone's 500 Greatest Albums of All Time and placed the album ranked 35 in its list of Q magazines "40 Best Albums of the '80s.

X Factor wannabes, eat my 1980s pop-metal.


Wednesday, 2 November 2011

Shouting silently about Cider & Photography.

Part of being a self employed freelance photographer is taking some time to promote yourself properly. You have to brand yourself, think of yourself as a business (up to a point), allow yourself to detach emotionally from your work in order to look at yourself objectively. Any self employed person will tell you, it can be hard, especially for us arty types who are not doing what we do because its a sound business idea, we do it because we choose to. Its not like I'm completely crap at those jobs when I get stuck in, I just can't get interested in all of it. I hate numbers and accounts etc, much of running a business is keeping an eye on that. However, one of the areas I do tend to enjoy more than others is the marketing. So after last years decision on needing a logo or similar to represent what IAMCIDER is about I had to ask myself: How do you convey that 'Cider' and 'Photography' combination in one glance?

You could, and I probably should, argue that why use anything other than the medium you are trying to promote? My answer was that one photo might be one mans cup of tea, but not everyones. An illustrated suggestion has a different appeal and brings in an element of design, which I like. Ironically, people that recognise the design-process-at-work are the same kind of people that like my photos. Here is my 2010 attempt, I took me longer to even conceive the idea than it did to draw it, which says about all there is to say regarding my expertise in design.


What do you reckon?

It has to accompany press releases headers, banners and adorn posters etc so I wanted it to be simple, engaging and a little bit stylish. It has to stimulate anyone who interest in photography or apples into delving further into whats happening there and vice-versa. I also wanted people who had no idea what it was about want to ask. I can't help but feel it looks a little dated already...

Any clever designer types out there got anything to add? Any suggestions for improvement?

So then I thought... what if I try and mix the two ideas together? Use graphic photography with the illustration ideas overlaid. Its important that a flyer/poster, any promotional material is eye catching. I like it when something I'm looking at stops me and makes me look harder at it to figure out why.

Feedback please...!


Wednesday, 21 September 2011

Stage 2: Michigan & the Great Lakes

'Be careful and good luck..' was our euphemistic farewell at the airport by the smiley lady who we showed our boarding cards too as we'd just told her we were heading to Detroit that night. As if that wasn't enough to shit us up a bit, two blokes in the lift at Detroit airport were swearing about how much they 'hate this goddamn city, got mugged for five bucks last time I was here.' So Pete and I were well chuffed... where's Axel Foley when you need him?

Actually Michigan is a lovely place and somewhere I'm keen to return to, its my kind place and it's people are my kind of people. They kept telling me that it was recently voted the most beautiful place in America and by the end of our journey I could see why. It was sunny, very welcoming and the whole place felt geared up for making sure visitors want to come back. Tourism seems to account for alot of what their businesses are good at. Detroit has had a hard time of it in recent years so a certain air of gloom is to be expected. But its funny how, the combination of a good nights sleep and daylight make a place seem a whole lot friendlier.

Anyway, the morning after our flight Dave Grohl lookalike Rob 'Rockin Cock' Nelson walked into our hotel reception. He looked up, smiled and said "Pete...? Bill...?" He'd kindly aranged to pick us up and drive us to his family business.  Parmenters Northville Cider Mill have the biggest squeezebox press I've ever seen. No idea of production figures in terms of output etc, but it made me chuckle.

The cider donut is a phenomenon these guys do really well, I reckon they must sell a few thousand a day here as do a few places, they had a decent production area out the back. Cider'n donuts would appear to be as much of a partnership in America as Cowboys & Indians or Bonnie & Clyde. I had no idea how strong that link was in US apple growing regions until I encountered my third cidery that made donuts and I started to think about it a bit more. And here's another, but something I know nothing about: Johnny Appleseed, not Johnny Knoxvilles cousin from Traverse City but an original American hero (more on him another day - when I have more of a clue.)

Rob kindly drove us further north to meet Jim Koan at Almar Orchards  who is a fascinating guy. I could listen to him all day and all night, and probably for the rest of the week. I've never met anyone like him and think he's quite inspirational. He claims his 'main thing isn't making cider' although he does do a good job of making a respectable amount of it. He prefers growing apples and orcharding so I thought it was best to take a portrait of him in his specialist heritage apple nursery plantation, amongst his children. He makes a popular and tasty cider called JK's Scrumpy, and although not for everyone and far from what would we might call Scrumpy here in UK, I enjoyed it. It was certainly the appliest 'scrumpy' I've ever had.

And then it happened. Without us realising it, the main man arrived in the shape of Mike Beck, a giant of a man and the friendliest chap you could ever hope to meet. Mike has been instrumental in our trip to the States; he invited us over officially, he organised alot of our schedule, he sorted beds, food, visits, lifts - he even provided us with pre-paid credit cards to help us with travel expenses on the way! We have a massive amount to thank him for, he's the kind of guy you meet and wish you were a little bit more like. He's an effective host and the GLCPA are lucky to have him running the show I think. Mike's own business is Uncle Johns Cider Mill, a successful family fun farm that makes its own wine, spirits and cider - something for everyone there. These guys make even more donuts and cider than the last place. Mike reckons they get about 7000 cars in their car park on a busy day... thats alot of cider n'donuts.

Another chap we got to know was Dick Dunn, an interesting person. He runs the Cider digest an online cider resource that helps people who want to know more about fruit and cidermaking in USA. He's based in Colorado and is well known in US.

The Great Lakes Cider & Perry Festival was a fun day and we met loads of people, I spent all day talking to people and didn't shoot as much as I could. One of the benefits of the festival is that I got to try a cider or two that isn't available yet. Their craft cider movement takes influence from their ragingly fearless craft beer movement and new cidermakers seem to be popping up all over the place. They're really passionate about it and they can take it both seriously and with a pinch of salt at the same time, something I admire in anyone.

Our last evening in US was spent at Tandem Ciders. This is somewhere I could happily drink myself to death. If that day ever comes, I'll see you at the bar. Its lovely. Nikki & Dan are so friendly and they are an interesting story as to how and why they started making cider that I'm not going to spoil. About 15 of us had a lovely dinner there sat outside by candlelight and feasted on Nikkis home cooked food and drank as much cider as we could hold. Eating outside on a warm mid west evening by candlelight made me feel a bit like an extra in The Waltons or Little house on The Prairie until we all realised how wasted we were (I was.) John-Boy would never get this high...

Anyway there are so many other people we met and I want to mention but I will shamefully just have to list them for now: Left Foot Charley made some excellent ciders and wines and Brian is alot of fun too - please visit him and say hi from me. The boys at Vander Mill (the only people in the history of the world to add candied pecans to a cider and get away with it!) Chuck from Albermarle Ciderworks in Virginia who I barely got to talk to. Aeppeltreow in Wisconsin makes some excellent ciders and meads too. They've got lovely orchards, worth a visit, I''m sure Charles will make you welcome.

Because I'm childish, I find it difficult to write objectively like a 'writer' might, I tend to get excited about alot of things (everything) especially when it involves cider so I want to say that I'll sum up then shut up and get to the photos. I wish I could express more clearly my heartfelt thanks to the people that made this trip possible and the sheer effort they all put into making me as informed and comfortable as possible. The kind cider folk of New England, Michigan and Wisconsin gave up their time, money, cars, beds, fridge, pantry and cellar contents for us... thankyou everyone we truly appreciate every bit of it.

It rocked.







Jim from Almar Orchards


Mike Beck and daughter
The kind of guy you want organising your stag weekend

Great idea, nice price.
Jeff Carlson (or Oliver Reed?)




Dick Dunn du Cider Digest


Nacho, Orchard manager

Bar at Tandem

Nikki at Tandem

The Waltons






Dan at Tandem
Ain't it purty

'Pow, right in the kisser'